Travel with purpose: our pledge to the Himalayas

True luxury is not only what a journey gives you. It is what the journey leaves behind.

Why we created our pledge to the Himalayas

Travel in this region carries weight. The communities are small, the ecosystems are fragile, and the cultural traditions that draw travellers here survive because people still practise them daily. We wanted a commitment that was specific and measurable rather than a page of good intentions, so we pledged one per cent of our annual profits across four areas.

Culture and heritage

Through our Adopt-a-Monastery programme we support the upkeep of rural monasteries and the monks who maintain them, and we fund apprenticeships in the zorig chusum — Bhutan’s thirteen traditional arts — so that thangka painting, weaving and woodcarving pass to another generation.

Community empowerment

We invest in guide and driver training, English-language teaching and hospitality certification, and we help rural families establish homestays that let them earn from tourism without leaving their valleys.

Sustainability and environment

Our Travel Forest plants trees against every journey we operate. Guests travel with plastic-free kits, and our Green Treks programme carries out waste removal on the routes we use most.

Youth and education

The School Smiles Initiative provides dental and health camps in rural schools, and we work alongside the Open Your Heart to Bhutan Foundation on scholarships and school infrastructure.

Luxury and responsibility can coexist

Nothing about this asks our guests to give something up. The journeys are quieter, smaller and better because of how they are built — the impact is a consequence of doing the work properly, not a compromise made in place of it.

“We are not trying to offset our presence here. We are trying to be worth it.”